4.7/5 (10,839 reviews)
Dab & Go Hair Concealer
Foolproof 10-second coverage that instantly hides roots, grays and thinning areas for a fuller-looking finish — no mess, no stress.
Covers Roots & Grays In Seconds
Fills In Thinning Areas
Waterproof, No Sticky Feel
Built-In Sponge — Just Dab & Go
Cool Blonde
30 Day Money-Back Guarantee
That's how confident we are in your results. But if you're not thrilled, send it back and we'll refund your purchase.
NOT a subscription. Zero recurring charges.
See it in action
Over 4.4M Views On Instagram
Mary R.
Covered my grays in about ten seconds before a work call. No mess, didn't rub off on my collar, and my part looks so much fuller. Obsessed.
Dab & Go Hair Concealer
Join Over 500,000+ Happy Customers.
Helen,
55
Verified Buyer
Assumed it would look obvious or cakey — it doesn't. My grays disappeared in seconds and my hair looks noticeably fuller in photos.
Jane,
48
Verified Buyer
Dabbed it on my part before a night out and got zero transfer all evening. Didn't rub off on anything. So easy.
Dorothy,
57
Verified Buyer
I use it before every video call now. Ten seconds and my roots are gone on camera. Wish I'd found it sooner.
What Dab & Go Actually Does For Your Hair ✨
It works in seconds, not a salon visit.
Skip the root-spray mess and the pricey touch-up appointment. Dab it on and roots, grays and grown-out color disappear in about ten seconds.
It targets what you actually see.
Roots, grays, sparse parts, thinning hairlines and scalp gaps — the spots that show in selfies and under bright light.
The secret is the built-in sponge.
A clay-based formula and a dab-and-go applicator that build sheer, natural coverage exactly where you want it.
It won't feel sticky or stiff.
Waterproof wear without the crunchy, sprayed-on feel — no transfer onto collars or pillowcases.
It's a fuller-looking finish you can keep all day.
Sweat- and humidity-resistant, then washes out with your normal shampoo whenever you like.
Formulated To Korean Beauty Standards 🇰🇷
Jiae Korean Beauty formulates to the standards of one of the most demanding beauty markets on earth.
Instead of a messy spray, this concealer is built around Amazonian clay for long, true wear — with argan, grapeseed and castor oils to nourish and smooth the hair it touches.
The result: instant, natural coverage for roots and grays, and the look of fuller hair in about ten seconds.
No mess. No mixing. No commitment. Always formulated without parabens, mineral oil or sulfates — from a brand trusted by 500,000+ customers worldwide.
Frequently Asked Questions
How fast does it actually work?
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About ten seconds. Dab the built-in sponge onto roots or sparse areas, blend, and let it set — coverage is instant and lasts all day.
Will it rub off or transfer?
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No. Once it sets it's waterproof and transfer-resistant — no marks on collars or pillowcases when applied as directed.
Does it wash out?
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Yes. It stays put through sweat and humidity all day, then washes out completely with your normal shampoo.
Which shade should I choose?
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Choose the shade closest to your natural roots from seven blendable options. The soft, buildable formula blends between tones, so it never looks harsh or obvious.
Can I use it on my eyebrows too?
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It's designed for the hair and hairline, but many people use it to lightly fill sparse brows too. Keep it to the hair and avoid the eye area.
How long will it take to receive my order?
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Delivery times depend on your location:
- Domestic orders: typically arrive within 3–7 business days
- International orders: usually arrive within 7–10 business days
Once your order ships, you’ll receive a tracking link via email so you can follow its progress every step of the way.
What is the refund policy?
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We proudly offer a 30 day money-back guarantee. If you are not 100% satisfied with your order just send it back for a full refund - no questions asked!